Your Data,
Your Rights

ProtoMotoCo LLC ("we," "us," or "our") is committed to protecting the personal information of everyone who interacts with our website and services. This Privacy Policy describes what data we collect, why we collect it, how it's used, and the choices you have.

By using this website, you consent to the practices described in this policy. If you do not agree, please discontinue use of the site.

We collect information in two ways: directly from you and automatically through your use of the site.

We do not collect sensitive personal information such as social security numbers, government-issued ID numbers, or biometric data.

Information collected is used solely to operate, improve, and communicate about our products and services:

• Process and fulfill orders, including shipping and delivery coordination
• Respond to inquiries, quotes, and customer service requests
• Send transactional emails (order confirmations, shipping updates)
• Send marketing communications, where you have opted in
• Analyze website performance and improve user experience
• Comply with legal obligations and protect our legal rights
• Detect and prevent fraud or unauthorized access

We will not use your information for purposes other than those listed above without your prior consent.

We share your data only with third parties that help us operate our business, and only to the extent necessary:

• Payment processors — to securely handle transactions (e.g., Stripe, PayPal). We never store full card details.
• Shipping carriers — to fulfill and track orders (name, address, contact).
• Email platforms — to send transactional and marketing communications.
• Analytics providers — to understand site usage (data is aggregated and anonymized where possible).
• Legal authorities — when required by law, court order, or to protect our rights.

All third-party service providers are contractually required to handle your data securely and only for the purposes we specify.

We use cookies and similar tracking technologies to enhance your experience and understand how our site is used.

• Essential cookies — required for core site functionality (e.g., session management, cart state). Cannot be disabled.
• Analytics cookies — help us understand visitor behavior in aggregate (e.g., Google Analytics). You may opt out.
• Preference cookies — remember your settings and preferences across visits.

You can manage cookie preferences in your browser settings. Disabling non-essential cookies will not affect your ability to browse the site or place an order.

We retain personal data only as long as necessary for the purposes it was collected, or as required by law. Order records and transaction data are retained for a minimum of seven (7) years for accounting and tax compliance. Analytics data is retained in aggregate form and anonymized after 26 months.

When data is no longer needed, we securely delete or anonymize it.

As a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• Right to Know — request a copy of the personal data we hold about you
• Right to Delete — request deletion of your personal data, subject to legal retention requirements
• Right to Correct — request correction of inaccurate personal information
• Right to Opt Out — opt out of any sale or sharing of personal data (we do not sell data)
• Right to Non-Discrimination — exercising your rights will not affect service quality or pricing

To exercise any of these rights, contact us at privacy@protomoto.co. We will respond within 45 days as required by law.

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or loss. These measures include SSL/TLS encryption for data in transit, access controls, and secure data storage practices.

While we take data security seriously, no method of transmission over the internet is 100% secure. We encourage you not to share sensitive information via unencrypted channels.

For privacy-related requests, questions, or concerns, contact us at:

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the effective date at the top of the page. We encourage you to review this policy periodically. Continued use of the site following any updates constitutes acceptance of the revised policy.